Unbustable ads
I really like this Sorel advertisement because it features an intelligent woman who does good work. Leila Janah is the Founder and CEO of Samasource, a non-profit social business that gives digital work to impoverished people around the world. She graduated from Harvard University with a degree in African Development Studies and has done plenty of great work in the fields of medicine, technology and social/economic justice.
What a brilliant concept to use a woman like her in advertising!
I like that Sorel chose to feature a real person whose work takes her to remote locations where she would actually need a good pair of warm boots. They could have used a model wearing nothing but boots, like this stupid Ugg advertisement, but they chose to do something way cooler. Thanks, Sorel!






